Mucha gente me pregunta ¿qué es un Community Manager?
La respuesta es bastante simple aún que a veces a la gente no acostumbrada al mundo online le podría costar a entender el concepto.
El Community Manager es la persona que se dedica a ser el puente de comunicación entre la empresa y los clientes (tanto actuales como potenciales).
Todos usamos cosas y a menudo comentamos su utilidad online - como nos gustó este restaurante o lo bien que nos sentó un masaje de un spa. Todas esas opiniones deberían ser aprovechadas por las empresas mismas para valorar y examinar el éxito de sus productos - cosa que hasta ahora era muy costosa y lenta con los métodos tradicionales.
Así que, un community manager ayuda a la empresa de hacer estudios de mercado y
Poder popularizar un nuevo producto o actividad
Poder mejorar la percepción de la marca
Poder evaluar el nivel de satisfacción del usuario
Poder definir el perfil del usuario de los productos
Poder conocer los puntos débiles y fuertes del producto
Poder ver porque algunos clientes prefieren otras marcas
Poder responder a las necesidades de los usuarios con rapidez y eficacia
In this sense, it is important to remember that the interview is a perfect environment to demonstrate knowledge, experience and attitude which would fit within the new company and the perfile requested. The best way to achieve this, we suggest, is to give clear, direct and sincere responses.
Here are some tips about how to format your CV:
It needs to include the basic information of the candidate as well as the work permit he/she holds
Make sure that your e-mail and telephone are correct (You would be surprized how many possibilities are lost due to errors in the telephone number).
Include your academic information and any relevant awards
Describe in detail your professional experience
Include languages that you know and the level to which you can freely use them.
It might also be useful to include other information such as prefered type of contract, working day, if you own a vehicle or what your interests are.
Take your time to structure your CV well to make it easier for the recruiter to find the relevant information. You might also consider to include a recent photo of yourself yet be careful that this is a passport type photo, and NOT an edited version of your party photo from last week.
20 years ago finding a job implied bringing your CV together with a bunch of recommendation letters to the company's office and ask for a job.
10 years ago, e-mail took over and we all were sending out our digital CVs to the corporate email.
A bit later, job portals began to appear, and setting up a profile on SocialMediaJob.EU, for example, had become the primary way to get job offers.
Today, everyone talks about social networks, such as Twitter, Facebook, LinkedIn and others, and their role in the job search. But are they really useful? Is it necessary to know them to be able to find a job in 2012? Or are they of service only for freelancers searching for their new project?
Social networks seem to have become fundamental for a succesful job search in 2 ways. Firstly, many companies now only publish their job offers in pages such as LinkedIn. Thus, only those who have a profile there have the opportunity to apply for these positions. Secondly, because now, the first thing that the recruiters would do is to check out candidates' social media profiles to gather information they might not have volunteered on their crafted CV.
However, the search for information on social networks goes further then the selection process. After signing a contract, it might very well be that you get a friendship invitation by some of your new colleagues in the company, including, possibly, the HR. This is often the last test (and on many ocasions the deal maker or breaker). You cannot lie here. Your colleagues want to get to know the new hire, your tastes, hobbies and passions. If you have many friends, a relationship, likes. Giving access to your social profile is a very easy way to build a reputation in your professional life, based on your private one (something not happening a few years ago before Facebook appeared).
Social Networks are the new OFFICE
In times of financial and economic crisis it is tremendously difficult to find a job. The only way to achieve one of the few job openings would be to make all in your power to stand out of the crowd. The better our CV is, the more we are going to stand out from the majority and possibly earn some additional points. To gain more opportunities, we will need to stress on education, languages, courses, etc. Further we need to demonstrate qualities such as being proactive or communicative as well as IT knowldedge and the usage of certain on and off line tools. This last criteria have been strenghtened by the birth of social media. And now it might be the decisive point when chosing between equally qualified candidates.
Facebook or Twitter an be a great tool to publish producs, services or success stories for a company, and not only thorugh a corporate account. More and more entrepreneurs make their profiles much more job-oriented, making the knowledge of how to use them indispensable. This is also why many universities have introduced different social media courses which would help students gain solid knowledge about both the strategic and the technological side of social media.
Are social networks necessary for all professionals?
It might seem at first that only journalists, social media experts and event organizers can benefit from social networks professionaly. However, this is not true. Any company with any portfolio of services and products which wants to stand out needs to have osme online presence in 2012.
From the single-man freelancer to multi-billion dollar comapnies - all are present on the Internet and invite numerous people daily to get to know their products through Facebook or Twitter.
Thus, the use of these new tools today is fundamental to find a job, as well as to maintain it (beware of the reputation) and to fin money.
Having a profile on Twitter, Facebook and LinkedIn has made itself irreplacable.
More and more recruitment officers will take a peek into the social networks' profiles of applying candidates and of those recently hired. Why? They are trying to get to know their personality better.
Our Facebook wall (or biography as it is now called) is filled with all that is going on in our lives- if we have a couple, what we do in our free time, what things we like. And not only this. Facebook also demonstrates if we have few or many friends and how do we interact with them. For an expert, this information is a gold mine, as it can serve to build a rather adequate profile of the person, including a better one then if it is only based on an face-to-face interview.
Our profile speaks for us
We are not exagerating. Some scientist in the University of Texas and Washigton studied 133 Facebook users and managed to build a personal profile of each only based on their profiles. Later, they gave the testees a traditional personality test to measure the accuracy of their concllusions by studying the 5 major factors that determine personality - extroversion, responsiblity, friendliness, inestablity and self esteem. The results were clear and the conclusions from both studies were the same.
The psycologists focused on the number of friends the subjects have to evaluate their extrovertidness. Also, on the number of Likes on their publications (as well as those the users themselves gave to other members of the community) to measure their empathy and the capacity to relate to the rest of the world. The photos sirved to measure self esteem and self-security. The hours which they were online recorded to emasure the degree of responsibility: those who would publish content during working or studying hours were considered less serious.
Even though the authors of this study are psychologists, it is almost certain that any viewer without any particular background knowledge can reach the same conclusions.
For ecample, if our boss or coworker adds us on Facebook, they could judge our personality, define if we are a good choice for a race, or fit to do a specific task. There is little we can do in such a situation. It is much more difficult to hide our short-comings on this social network (for example, because of your profile photo or a photo that a friend of yours has tagged and has not warned you about it) as it is on a job interview or a perosnality test. May be the only solution is to modify your Facebook privacy settings and never add friends from work on your Facebook. But thats sorta rude now isn't it?
91% of employers would research your social profiles
An increasng number of employers are becoming social media concious. May be so should you!
If you are looking for a new position, social media such as Facebook and Twitter would certainly nee to be on your list.
Yet, make sure you check them out first. You would want to make sure that your Facebook profile is clean and those high-school party photos are out before you send out your profile to potential employers.
Companies are increasingly introducing social media screening as a mandatory element of any selection process. Recent surveys revealed that 91% of HRs would go through your social media footprint and two thirds admit to have discarded candidates based on what they have found online.
Half of the employers would conduct the background check to all candidates applying for a position while others might just limit the search to the short list.
Most would check out Facebook (76%), followed by Twitter (53%) and LinkedIn.
While, many candidates have been rejected because of what would be considered inappropriate content, another 68% of the employers admit to hiring someone because of something they saw about them online.
Las bases del community management para ser un crack de las redes sociales
by Valentin Vivier, Contentoz
El community management es un puesto de trabajo que está teniendo mucha demanda desde unos 3 añs en las empresas y con mucha razón. Las empresas necesitan profesionales que pueden crear espacios de discusiones online sobre su marca y poder intercambiar con los clientes y internautas interesados en sus productos y servicios. Todos seguimos marcas en twitter, leemos blogs y le damos al like en facebook cuando nuestro servicio web preferido comparte algo divertido e interesante. Pues es que hay gente que se dedica a crear estas discusiones y se trata de los Community Manager. Sin embargo, antes de llegar a hacerlo, necesitan desarrollar aptitudes online para ser un buen community manager, saber utilizar las herramientas adecuadas, saber escribir bien, tanto para hablar como para crear discuciones. Para conseguirlo os aconsejamos unas actividades que poner en marcha y conocimientos que tener para desarrollar aptitudes para ser un community manager de éxito.
Desarrollar aptitudes de redacción
La redacción online es un punto muy importante para conseguir captar la atención del público y tener textos que interesan, emocionan, son optimizados para los buscadores y que se comparten en las redes sociales. Para conseguirlo, es buena idea abrir un blog para ir compartiendo sobre las cosas que les gustan y empezar a adquirir destreza en la escritura. La redacción en un blog es un proceso que lleva muchos beneficios ya que también obliga a buscar información relevante en Internet, a encontrar fórmulas de redacción que gustan (los artículos tipo lista, los artículos con rich media insertado, etc) e ir aprendiendo y desarrollando aptitudes para encontrar un puesto de community manager en le futuro.
Manejar las herramientas de redaccіón
Además de escribir, es necesario tener un amplio conocimiento de las herramientas de redacción online. Hay muchas y evolucionan rápido pero en muchas empresas se le pedirá al community manager que tenga conocimiento en HTML (el formato que se utiliza para formatear el texto en Internet), en editores de texto WYSIWIG (What You See Is What You Get, es decir una herramienta que permite formatar el texto en un par de clics) y en Gestores de contenidos: Wordpress, Blogger y Joomla para mencionar los más comunes y conociedos.
Conocer las herramientas de gestión en las redes sociales
Twitter, Facebook, Tuenti, MySpace, Habbo, Instagram, Pinterest... Hay muchas plataformas de intercambio social y hay que conocer su funcionamiento base. En Facebook por ejemplo, existen avanzadas funciones para segmentar los mensajes por idiomas de los usuarios (en caso de que la página de la empresa se dirija a personas de idiomas distintos), para analizar la interacción con los fans, para variar los tipos de publicaciones. Para conocer mejor el manejo de las herramientas sociales, es necesario leer blogs con consejos y buenas prácticas y practicar, probar y quedarse con lo que mejor funciona.
Ponerse a prueba redactando textos para otros
Como se aprende practicando, en Internet existen opciones para empezar a redactar para empresas y servicios de contenidos web como Contentoz dan la oportunidad de formar parte de una comunidad de redactores expertos que benefician de los conocimientos de un equipo editorial profesional que les asesora y ayuda en todo momento. Estos consejos práticos sobre community management deberían de ayudaros a empezar a inmersarse en el mundo del community management. Veráis que hay mucho por aprender y descubrir para llegar a ser un crack de las redes sociales que gestiona varias cuentas de empresas y anima comunidades con miles de fans y followers. Estáis listos?
5th Competency: Create value and build relationships within the company and with the community
- Identify and recruit external and internal opinion leaders who would help build the community. Maintain the contact between the most active members of the community ready to collaborate with the company.
- Design, develop and maintain clear collaboration strategies with different communities to grow the company
- Introduce new corporate products and services to the market
- Propose internal improvements and innovation as based on clients' opinion
4th Competency: Social Networks and Community Managing
-The main responsibilities which come along in a Community manager's daily work are
- Activate like-minded communities to follow the work of the company
- Manage the different branded profiles on social networks (Facebook and Twitter among others) responding and conversing actively.
- Blogging. Managing and coordinating the content of corporate blogs along with disseminating their content. Update and create articles for the corporate blogs and other social media, using all the possible multimedia and channels available. Select and share content from other media which the community might find interesting.
The Community Manager would need to devote time to change the general concept that the clients might have towards the brand and transforming it into a personalized company which takes true care of their customers and is ready to provide immediate support and customer service.
Evaluate the brand and the organization and identify where it stands in the mind of the consumer
Manage the communication betwheed the different communities and stake-holders (clients, providers, shareholders, collaborators, etc.).
To serve best to the company they are working for, a community manager would have to do more then update Facebook's statuses. Some of the most important things that CMs would be doing would hardly be even Facebook related.
What would require time, dedication, persistance and tremendous work is the monitoring of the whole wide web to identify and note different attitudes towards the company on websites, blogs, forums, podcasts, etc.
Further, the CMs will need to establish and maintain a fluid two-way communication with the different departments to explain the tremendous importance and benefits that communicating directly with the clinets would have for business.
It is responsiblity of the Community Managers to distribute the relative information through social networks in the most adequate manner.
CMs also dedicate time and efforts into promoting the brand on the Internet respecting ethical and moral rules such as transparency, respect and truthfulness maintaining a positive and respectful manner.
Without any doubt, the Internet has brought a true revolution in all the aspects of life, including your work environment. Thus, not only there has been a great increase in new job positions (such as the Community Manager figure) but also it has changed the way we look for jobs. First there came job portals, such as SocialMediaJob.EU, and later came social networks wich immense opportunities to find jobs.
Most companies use social netwokrs to find new employees or to reseach and know better the candidates for a specific position. This is why it is very important to be present on social networks. Without a doubt, just having a profile is not enough. You should also take special care of your online image to build a personal brand which would help us get to the desired position. Key to this is to maintain your profile up to date and complete.
Further, we need to make sure our posts and comments are appropriate for future employers to see. Be careful with pictures, especially those you might not want to share with... your grandmother would be a great criterium. Make sure you have your privacy settings correctly set to avoid any accidents.
Keep in mind that if it is out there, someone will be able to find it in the worst moment.
Each social network is different and expectations of your presentation there vary. Facebook by default is not a professional netwokr, but it could without a doubt help you in finding a job. And it is also one of the first places future employers will check you out! Thus, keep updated your working history on Facebook. It will be useful to follow companies and influencers in your area of interest who will help you remain up to date with the latest developments in the field.
Twitter is useful during a job search as you can search through different predefined keywords and hashtags such as #job #work #joboffer, etc. Further, Twitter provides a great way to increase your professional network by facilitating your getting in touch with other opinion leaders internationally.
Last but not least, we should focus on LinkedIn - the biggest professional social network. It offers the possiblity of recommendations of former jobs, participate in related groups or increase your prefessional contacts.
Invest time and energy in developing your social media profiles accordingly, to be able to benefit to the maximum and discover the opportunities that lie hidden in social networks.
1.500€ en premios para los Community Managers del mañana
Cierzo Development lanza la “I Competición Social Media Junior“. Se trata de un desafío dirigido a alumnos que están cursando asignaturas de marketing digital en España, y que pueden optar a 1.500€ en premios además de obtener por participar una licencia gratuita de SMMART Social CRM durante 4 meses.
Estos son los pasos para poder participar:
Pueden participar en la competición alumnos que estén cursando asignaturas de marketing digital en España. Si este es tu caso y deseas participar ponte en contacto con tu escuela y consulta si ya está adherida a la competición. Las escuelas que deseen adherirse a la competición pueden hacerlo a través de la siguiente persona de contacto: Antonio García Morte, 976 547234.
Las escuelas comunicarán a Cierzo Development aquellos alumnos que participen en el concurso. Cada alumno recibirá una licencia gratuita de SMMART Social CRM por 4 meses para que pueda participar en la competición.
Los alumnos habrán de remitir una memoria de no más de 10 páginas indicando un caso de uso de SMMART Social CRM para el marketing digital antes del 15 de septiembre del 2012. Algunos de estos casos de uso se irán publicando en la página web de la empresa. Las memorias deben de ser remitidas a la dirección firstname.lastname@example.org, indicando en el asunto “Competición SMJ”
La empresa comunicará el día 1 de octubre los ganadores de las diferentes categorías:
Ganador de la I competición Social Media Junior. Premio de 750€
Mención especial mejor caso de uso para Marketing. Premio de 250€
Mención especial mejor caso de uso para Ventas. Premio de 250€
Mención especial mejor caso de uso para Vigilancia Competitiva. Premio de 250€
This is the number one competency anyone in the field of community management should have.
A professional community manager should work to develop their Listening skills. They need to stay on top of the social media sphere and monitor information distributed online which would be of use to the company they are working for - comments, news and opinions about the company, the competition, the sector, the clients, etc.
Another key skill is the ability of the community manager to identfy and utilize new communications channels and opportunities for collaboration with stakeholders.
Further the community manager should dedicate time and effort to study the market through searching new trends in the commnity they are in, aiming to know their clients and potential clients better and provide them with continuous better service.
Cada año, la empresa de recursos humanos glasdoor.com publica las 25 preguntas más extrañas de las entrevistas de trabajo en los últimos 12 meses.
Curiosamente, muchos se han hecho en entrevistas con las empresas líderes de sector de software y TI, y también con corporaciones financieras y compañías de seguros de todo el mundo. Hoy hemos preparado una selección de las 10 preguntas más raras del estudio de glasdoor.com.
¿Cuántas personas que utilizan Facebook en San Francisco a las 2:30 pm el viernes? (Pregunta en Google)
Sólo déjame disfrutar de 5 minutos. No voy a hablar. (Acosta)
Si los alemanes son el pueblo más alto del mundo, ¿cómo puedes comprobarlo? (Pregunta en Hewlett-Packard)
¿Qué piensa usted de los gnomos de jardín? (Pregunta Trader Joe)
¿Le gusta la vida? (Dado en Ernst & Young)
¿Cómo entra un elefante en un refrigerador? (Pregunta grupo Horizon)
¿Cuánto es 37^37 ? (Pregunta Jane Capital)
Si pudieras ser un superhéroe, ¿qué superpoder tendrías? (Ubicado en la lluvia y el seguro contra el granizo)
Si fueras un programa de Microsoft Office, quina serias? (Ubicado en el Equipo de Carreras de la Cumbre)
With the intensive growth of social networks in the everyday life of people all over the world, it is only natural that more and more businesses recognize the need to devote time and people to maintaining their social media presence.
With social media outlets such as Twitter and Facebook customers have direct access to the brand its products, and, what might be the worst nightmare of old-fashioned companies, other clients. News travel faster then ever before making it mandatory for companies to actively participate, solve problems promptly and treat customers to the highest standard. In essence the ability to do just that has always been key to the success of any company dating as back as companies existed but it had never been so visible and accessible.
Thus, it is only natural that companies are increasingly inclined to hire someone to pay specific attention to new media often within their marketing or customers service department. This figure is commonly referred to as Community Manager and acts as a brand ambassador and direct link between the corporation and its clients. This is a tricky position to be in as loyalties should be primarily towards the clients yet a thin line should be walked between that and protecting your company's interest.
Yet, considering the state of the economy it comes to no surprise that employers would think twice before incrementing their team (and expenses) by incorporating someone with soft skills who does not exactly fit in a well established neat structure.
One of the primary reasons to search for a community manager is the desire of a business to be where its clients are, to present a human face to the customers and to build loyalty within interested communities.
Community managers would dedicate their time and efforts to monitor the online reputation of the brand while engaging and maintaining a relationship with relevant stakeholders. The presence of a real face behind the INFO email helps to humanize the company and interact at a much more personal level. Community managers know the clients and are likely to be the first ones to pick up problems or new trends within the customer base - both vital for the survival of the business.
Community managers can take care of educating your customers, answer their questions and concerns making clients feel supported at every step of the way. Done right, your community managers will establish themselves as experts in your industry which would in turn put you on top of your public's list.
Another factor to consider is the type of brand (or campaign) you’re marketing — is your brand involved in awkward, sensitive or taboo subjects that should be addressed via open
Once set to hiring a social media expert, you will be faced with the difficult task to search for and evaluate potential candidates. You might chose to promote internally. This has the advantage that the person knows your company and products well enough to be able to present them to the community. However, social media is not born its learnt and it takes quite some time to get professionally acquainted with it.
Another option many had gone for is to look for the already convinced loyal customers and chose their brand ambassador within them.
Whichever path you choose make sure that you know what you are getting yourself into. Social media is not where your children hang out anymore. It is a multi billion dollar industry which deserves to be treated as one. Make sure that your newly hired community manager disposes of the resources and support that they need.
A successful candidate should be creative and resourceful. They need to be able to multitask and stay cool under pressure. They need to posses a combination between extrovert and introvert skills which will allow them to support the conversation not overtake it. Sometimes over-excited community managers drive people away with exuberance.
Both you and your new community manager need to assume that this is not a typical 9-5 job. Schedules (especially in the teenage demographics) follow a different rhythm. It should be someone with knowledge of the industry and what the others are doing, yet with a capacity to come up with new innovative things themselves.
Make sure you plan your community manager search well. Give them time to settle in, know the company and the community before you launch that marketing campaign that you are hoping will go viral.
Conduct solid planning up front and establish a good balance of preparedness before hiring a community manager. Take a look at how this person is supported, create a “decision tree,” and identify the tools and access they will need to succeed.
It is important that both you and your community managers understand that the primary function of the position is not to drive the conversation but to create a friendly environment where customers would be likely to do so themselves. Failing to do so might mean a social media, marketing or even overall corporate crisis that would be difficult to get out of.
Como y porque la gente interactua con marcas sigue una de las preguntas mas relevantes que hoy en dia todos los especialistas de marketing digital se están haciendo.
No hay una estrategia que se pueda aplicar a todos los casos sin un estudio elaborado del mercado y el comportamiento del usuario particular. Igualmente, cuanto corre presa muchos expertos de marketing digital utilizan infographics y estadística hecha que también podría dar una idea general sobre una red social particular.
Aquí tienes un infograph sobre como la gente interactúan con las marcas online. Que te parece?
Modernization and technology has so blind-sighted so many who now believe everything could, should and must be done online. However multiple surveys show that mow more then ever building a devoted community will involve getting out of your way to accommodate people offline as well. Also look at it the other way around - invest time and effort into connecting with your community offline (at networking events, fairs, expos etc) and translate this relationship into an online one.
The only constant thing is change - so be ready for it.
A community manager is exposed daily to changes in technology, design, software and pretty much anything that they might use in their everyday work. In the end, a good community manager should be able to build measurable engagement for both their community's and their employer's sake.
Teach your colleagues
Who doesnt like some time off from their all day tasks. It should be pretty easy to get some of your coworkers onboard with your social media efforts, every now and then (obviously it was you hired to do this job so don't try to deegate it to someone else). However, do make sure that colleagues' participation actually helps the cause. Make sure that you share your strategy and objectives along with any rules and regulations you might want to consider in your community so that you avoid future problems.
Be a good listener and pick up on the needs of your audience to engage in it. Although you are expected to lead the conversation at first, make sure you don't intimidate or discourage participation of the public. In the end you are on their territory. Make a special effort to gather the feedback you get and use it to make real life changes in your company. Being active in a industry related community will also certainly allow your personal professional network to grow and you can build relations which could become handy in the future. If you invrst in relationships it will open opportunities down the road.
Very often a successful community manager is able to do web design, code and even sometimes program. Although these are not skills that currently go hand in hand with the position they will in the future so why not get started on your preparation now? Keep in mind that the more skills you bring to the table, the better chances you would have for getting the job. Another key ability that will prove invaluable over time is the ability of the community manager to pick and chose right. What this means is the capacity to do extended marketing and audience research and chose the appropriate social networks out there to participate in. The world goes far and beyond Facebook and Twitter and although these could give you the biggest exposure there is also a rather high chance that you get lost in the clutter and your message never reaches your potential audience.
It is not only about being the voice of your company but also giving your comunity a glimpse of yourself. If you have a sense of humor - use it when appropriate. However, do not try to impose your personality over that of members in your community. You might be selling a product but no need to be selling yourself. In the end you are the face to your company - you dispose of a channel that taps directly into an audience - use it wisely and never abuse of your position.
Although in many cases it might feel and look like one while you are at work, to be a successful community manager would definitely involve building your personal professional image apart from the corporate'. Take it as if you are building your personal brand as another company with social media presence. Write a blog, be actively present on other social platforms, tweet, start your own youtube channel are only some of the possibilities to engage customers and users with an authentic voice. If you do not know what to write about you can always set up an industry related blog. This will not only be rather easy but will also help you in your work-life as it will force you to stay on top of new developments and it will facilitate you connecting with other people in the industry - the competition, experts, other employees, influential bloggers, etc. Take an hour a day to blog about a topic you are passionate about and it will certainly pay off in the long run. You cant expect someone will trust you to manage their community before you can prove you are capable of managing your own.
You will need to find the proper way to pull the stings in your community and engage them in conversations and feedback. Although it is clear that competitions with high prices are likely to bring in that effect it would be only temporarily and in essence not centered on your company but on a potential freebie. Your job is to engage people in an effective dialogue which works towards a unified strategy of your role. Some academic background in journalism, marketing or communications will without a doubt help your case as writing and sharing will come out easy.
It is true that you are employed by a company and you are loyal to your brand. However, do not forget that the only reason you have this job is because there is a community formed around your product/company which needs to be respected and cherished. While understanding your product will make it easier for you to target the appropriate people, you need to spend alot of time understanding your community. Qualities such as being empathetic, diplomatic and honest are only some of the key skills that will help you in your journey.
N'avez-vous jamais pesté contre le hasard qui a installé à vos côtés un(e) passager(e) jugé(e) indésirable ?
La nouvelle offre de KLM basée sur les paramètres de Facebook devrait permettre à tout un chacun, au moment de la réservation, d'entrer en contact avec d'autres voyageurs engagés sur le même vol et de se regrouper selon affinités.
Malaysia Airlines offre également une fonction permettant de vérifier si l'une de vos relations de réseau social se trouve à bord.
Satisfly, basée à Hongkong, permet d'indiquer de manière plus basique ses humeurs voyageuses: bavarder en vol ou somnoler ?
Les infos servent ensuite à attribuer les sièges en tenant compte de ces paramètres. Pour l'utilisateur, ces applications permettant aussi de "rejeter" un profil qui vous aurait sollicité(e) et qui ne vous conviendrait pas. Anonymement, la possibilité est ainsi offerte de changer de siège jusqu'au départ, si l'on ne souhaite pas - par exemple - parler pendant des heures de cours du pétrole avec un inconnu impliqué dans le même business !
Et vous, qu'en pensez-vous ? Continuerez-vous à laisser faire le hasard, ou utiliserez-vous ces innovations permettant - qui sait - de rencontrer votre moitié d'orange entre Genève et Tombouktou ?
This seems to happen often in companies - no one knows exactly what a community manager is but someone from management is determined that it is mandatory.
The unprepared community manager might easily become an extension to the help desk and be responsible to create accounts, upload photos, and answer negative comments. Other companies which take a professional approach towards tasks and daily needs of a community manager will also slowly but steadily take this position out of the way. In middle to long terms the management of social networks will be an integrated part of the marketing, communications, PR and Customer Care.
Today companies do not have a department called Strategic Emailing, right? The same is likely to happen with social networks. Thus, the poor community manager will be left on the street. The one who will still be sought after and who will not go out of business is the Digital Business Managers.
Their responsibilities will include:
Identify the advantages of the social media strategy that the company has
Determine the objectives and how will they measure success. We are talking about concrete numbers and figures which will give a clear picture on how successful the social media marketing team has been. Some are traffic, conversions, issues resolved, positive comments, reduction of negative influences.
The most important goal of the Community manager (along with any other digital marketer) is to convince management that these figures do affect the bottom line.
Be able to identify the most important priorities and achieve results with minimal time.
Constantly study and evaluate what are new ways that the company can beneffit on the internet environment.
And above all the new community manager needs to be a figure who is proactive and reactive and further has a rather elaborated general knowledge about ... everything. He should be able to discuss face to face with other departments in the company what the problems are and how would be solve it.
As customers become more demanding and big brands try to accommodate individual needs through product expansion and expensive marketing campaigns, smaller companies and startups are on the search for community managers who can provide the public with another Point of Contact with the enterprise -at a much more informal, personalized and stress-less environment, i.e. Social networks.
Community managers become the direct face and voice of the company and are thus able to build a personal relationship with their community which without a doubt increases brand recognition and loyalty while it reduces traditional marketing budgets significantly.
Thereof the role of a community manager is of growing importance on the job market. They are social media strategists who build, develop and trans it the corporate story, market products, and gather feedback from the people who are actually using it.
The primary goal of a community manager is to build, strengthen and maintain the relationship with an existing or non-existing (yet) community.
Naturally, the needs of each brand are different and the focus on a specific profficiency of a community manager might vary, here are some general qualities/skills that social media experts in the field would need to focus on.
Like what you are selling
As easy as it might sound, this is not always as easy to achieve. Not only community managers are expected to know in depth their product but also they must be passionate about it. The professionals who trully succeed in the job are those who are genuine advocates and evangelists of their products. they are users of what they are selling and can understand the reasoning behind the purchase. Thus, if you are looking for a community management job make sure you research your potential product, the company and the competition. Make sure you know and recognize different communications channels and various campaigns that the company is involve in. This will serve you not only to prepare for the interview but also to evaluate the needs of the company and hence your immediate tasks.
Which social network would you use to find the best candidate for a job?
Naturally the first one that comes to mind is LinkedIn as it is the biggest professionally targeted social network. Of course, you might also want to consider some smaller but more focused networks to connect with like-minded individuals. However, would you dare to use Facebook?
A recent study done by HireRabbit demonstrated that 48% of all job seekers (and as high as 63% of those with a profile) did search for a job through Facebook last year. Thus, your company cannot waste its chances of being present in the eyesight of so many candidates.
Here is an infographic describing recrutiment on Facebook.
Have you recruited via social networks? How did that go? Let us know in the comments.